04 Division · Social

The Group’s model for cultural engagement and social participation. A meeting point for children, young people and the community.

Functions and contributions

Cultural creation.

An initiative of Flores Serna Group that designs and brings together cultural encounters among children, university students, communities and cultural practitioners. Its model turns social service, community participation and cultural creation into shared experiences with purpose, methodology and continuity.

Floreser connects partners, designs an experience, supports its delivery, documents what is learned and uses that knowledge to improve the next cycle. In this way, culture stops being content that is handed out and becomes a practice that people build together.

We stand out for our ability to adapt to local needs and for the backing of a team of experts.

How we work

The Floreser model

  1. 01

    Design and facilitation

    Of cultural encounters.

  2. 02

    Programs

    Social service and applied learning with universities.

  3. 03

    Partnerships

    Among schools, communities, organizations and cultural practitioners.

  4. 04

    Activities

    Labs, workshops, exhibitions, conversations, tours and community activations.

  5. 05

    Guidance

    Methodology, documentation and process evaluation.

  6. 06

    A home base

    For cultural collaboration and programming in Mexico City.

Casa Floreser

The meeting point.

Casa Floreser is the model’s home for encounter, experimentation and partnership in Mexico City. It is neither a themed museum nor a venue that rents out activities: it is a lived-in cultural house, where learning, creation, conversation and collaboration come together.

06 Contact

Together, let’s help
your future flourish.

At Floreser we support the education and development of children and young people. Write to us to learn about our initiatives and find out how you can get involved.

Torre Omega, Campos Elíseos 345, Polanco, Mexico City.